Entries by Kathi Swanson

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5 Steps for Community Colleges to Implement a Digital ROI Tracking System

In today’s competitive educational landscape, community colleges face the dual challenge of attracting new students while ensuring optimal use of their marketing budgets. The key to overcoming this challenge lies in mastering the art of measuring Return on Investment (ROI) from digital advertising campaigns. This blog provides a step-by-step guide for how community colleges can […]