Placing Your Digital Pixel

HTML/ Global Header

Your digital pixel should be placed within the global header of your website. Doing so allows us to immediately capture any site visitors regardless of the page the user visits.

If the pixel cannot be placed within the global header, we suggest placing the pixel on the main HTML page and/ or in the body HTML on any pages you wish to retarget visitors.

Your pixel should be placed in its entirety, exactly as it is shown in the document your Digital Manager provided you.

Once your pixel has been placed, please notify your Digital Manager so they can ensure the pixel is firing properly.

Google Tag Manager (GTM)

Your pixel should be placed in its entirety, exactly as it is shown in the document your Digital Manager provided you.

1. Enable your Page URL variable.  As a built-in variable, the Page URL can be enabled by clicking the “configure” button and checking the “Page URL” check box.
2. Set up your tag
a.  Creating a Tag: under Workspace, go under Tags on the far left, click “New”
b.  Tag configuration: the tag type is Custom HTML, paste the pixel/ tag in its entirety in the HTML Text Box
c.  Trigger Configuration: best practice is to set the trigger to all page views within Google Tag Manager
d. Click ‘Save’
e. Click ‘Submit’
f. Click ‘Publish’

Once your pixel has been placed, please notify your Digital Manager so they can ensure the pixel is firing properly.