We Build, Execute, and Evaluate Digital Ad Campaigns
THAT WILL REACH YOUR TARGET AUDIENCE
Transparency is key in our reporting! Our clients can view the results of their campaign in real-time through our live reporting system. We provide each client a login to a client page which houses all the metrics on every campaign we run for our clients.
Depending on the tactic, this includes impressions, clicks, Click Thru Rate (CTR), Cost Per Click (CPC), Cost Per Thousand (CPM), Visits, Video Watch Rates, Social Engagement, Shares, Reaction and more!
In addition, we provide end of campaign reporting that can include a PowerPoint presentation with detailed information about the campaign, as well as ad hoc reports as needed.
CLARUS can also assist in enrollment matching from any lists provided by the College or purchased lists to assist in completing the ROI circle.
Not only do we rely on measuring the success of our campaigns by applications and enrollments, we continually compare our results against national education benchmarks to make sure that we are outperforming others—and we are.
Since click through rate (CTR) is viewed as a national benchmark for campaign success, we use it for comparison of our results.
|Google Ad Search Ads (CTR)||3.78%||8.92%|
|YouTube (View Rate)||35.40%||49.83%|