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CLARUS—A Carnegie Company
210 Littleton Road | Suite 100 | Westford, MA 01886
Phone: 978.692.5092
How to Re-Engage the 43.1 Million Some College, No Credential Learners at the Heart of Higher Ed’s Future
Across the country, colleges face a common challenge—and an even greater opportunity. According to the Some College, No Credential 2025 Report from the National Student Clearinghouse, 43.1 million Americans have “stopped out” of college, meaning they left before completing a credential. Of those, 37.6 million are working-age adults under 65. They represent one of the […]
The Power of Retargeting To Boost Community College Enrollment
What Is Retargeting? Retargeting is a game-changer for community colleges looking to move prospective students through the enrollment funnel. By re-engaging individuals who have already interacted with your institution — whether by visiting your website, submitting an inquiry, or engaging with your ads — you keep your school top-of-mind and encourage them to take the […]
How Community Colleges Can Maximize Perkins Funds with Smart Digital Strategies
With the end of the fiscal year coming up, now’s the time for community colleges to make the most of any remaining Perkins V funds. In higher ed, so many of us are being asked to do more with less, so its critical schools make the most of every funding opportunity available to them. Perkins […]
Breaking Through the Noise: Smarter Marketing for Community Colleges
In today’s crowded higher ed landscape, standing out isn’t just important—it’s essential. Recent research from Westwood One reveals a key challenge: dull, uninspired ads require 2x to 2.6x more media spend to achieve the same impact as engaging, creative campaigns. For community colleges operating on tight budgets, ineffective ads limit reach and waste valuable resources. […]