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The Power of Retargeting To Boost Community College Enrollment

What Is Retargeting? Retargeting is a game-changer for community colleges looking to move prospective students through the enrollment funnel. By re-engaging individuals who have already interacted with your institution — whether by visiting your website, submitting an inquiry, or engaging with your ads — you keep your school top-of-mind and encourage them to take the […]

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How Community Colleges Can Maximize Perkins Funds with Smart Digital Strategies

With the end of the fiscal year coming up, now’s the time for community colleges to make the most of any remaining Perkins V funds. In higher ed, so many of us are being asked to do more with less, so its critical schools make the most of every funding opportunity available to them.  Perkins […]

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Breaking Through the Noise: Smarter Marketing for Community Colleges

Breaking Through the Noise: Smarter Marketing for Community Colleges

In today’s crowded higher ed landscape, standing out isn’t just important—it’s essential. Recent research from Westwood One reveals a key challenge: dull, uninspired ads require 2x to 2.6x more media spend to achieve the same impact as engaging, creative campaigns. For community colleges operating on tight budgets, ineffective ads limit reach and waste valuable resources. […]

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Five Digital Marketing Strategies to Kickstart Community College Enrollment in 2025

With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are. Here are five digital marketing strategies that […]

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