Geofencing List Requirements
For use in display, video, native display, CTV, and social display tactics.
File Types Accepted
- csv or xlsx
List Delivery
- List must be uploaded via the FTP site
List Format
- List must be formatted with the following headers in the order listed: StudyID (number to represent the name of the student) OR student First Name, Last Name, Address 1, Address 2, City, State, Zip (5 digit), Hours Enrolled (if used for enrollment matching)
Programmatic Ads
Image (Banner) Display Ad Requirements
File Types Accepted
- jpg, jpeg, png, or gif
Six Ad Types Required
- Wide Skyscraper—160x600px
- Medium Rectangle—300x250px
- Mobile Interstitial—320x480px
- Leaderboard—728x90px
- Mobile Leaderboard—300x50px
- Mobile Leaderboard—320x50px
Video Ad Requirements
File Types Accepted
- mp4 (h.264)
Video Duration
- Recommended 15 or 30 seconds
Video File Size
- Saved less than 200MB
Video Dimensions & Size
- Dimensions: 1920x1200px or 1920x1080px
- Minimum video size: 768x576px
Video Bitrate
- Audio: 160 kbps or higher
- Video: 5.4 mbps or higher
CTV/ ZTV Ad Requirements
File Types Accepted
- mp4 (h.264)
Video Duration
- Recommended 15 or 30 seconds
Video File Size
- Saved less than 200MB
Video Dimensions & Size
- Dimensions: 1920x1200px or 1920x1080px
- Minimum video size: 768x576px
Video Bitrate
- Audio: 160 kbps or higher
- Video: 5.4 mbps or higher
Creative Best Practices
- Keep the message focused and simple. Viewers should easily and immediately understand the ad’s takeaway.
- Always provide a call to action! Give viewers a compelling reason to engage with you.
- Encourage engagement with action-oriented buttons, but do not use the word “click.” Opt for phrases like “Visit Us,” “Apply Now,” and “Get Started Today,” which convey an inherent benefit to the user.
- Use the same creative elements from your ads on your landing page. They should have a similar look and feel.
- Ensure that the ad’s landing page delivers! Users should be able to easily find what the ad promises.
- Include human presence and/or campus shots with a prominent logo.
- Avoid ad fatigue. Make new creative as often as your budget and bandwith allow. It’s important to keep ads fresh.
Native Ads
File Types Accepted
- jpg, png, or gif
Image Sizes
- 1200x627px
- 600x315px
- 1200x628px
Ad copy production will be provided by CLARUS
Audio Streaming Ads
Spotify Ads
Companion Image (required)
- File type accepted: jpg, jpeg, or png
- Ratio: 1:1
- Resolution: at least 640x640px square
- File saved less than 200KB
Logo Image File (required)
- File type accepted: jpg, jpeg, or png
- Ratio: 1:1
- Resolution: at least 640x640px square
- File saved less than 200KB
Client-Provided Audio File Requirements
- File type accepted: wav or mp3
- File saved less than 1MB
- Audio duration: 30 seconds or less
Client-Provided Audio File Technical Requirements
- Bitrate of 320kps or 192kbps and all slates removed
- Sample rate: 44.1kHz
- Integrated average loudness: -16 LUFS (+/- 1.5 LUFS)
- True Peak Limit: -2.0 dBTP
Ad copy production will be provided by CLARUS
AudioGo (Pandora/ iHeart Radio) Ads
Companion/ Banner Images (required)
- File type accepted: jpg, jpeg, or png
- Three banner sizes: 300x250px, 500x500px, 300x600px
- File saved less than 20MB
Client-Provided Audio File Requirements
- File type accepted: wav, mp3, wma, aac, or ogg
- File saved less than 1MB
- Audio duration: 30 seconds or less
Client-Provided Audio File Technical Requirements
- Bitrate of 320kps or 192kbps and all slates removed
- Sample rate: 44.1kHz
Ad copy production will be provided by CLARUS
Amazon Ads
Companion/ Banner Images (required)
- File type accepted: jpg
- One banner sizes: 1024×1024
- File saved less than 750kb
Client-Provided Audio File (required)
- File type accepted: wav, mp3, or ogg
- File saved less than 1MB
- Audio duration: 10-30 seconds
- Volume: at least 192kbps RMS normalized to -14dBFS, peak normalized to -0.2dBFS
Best Practices
- Creative should not include a CTA or ad copy that would make the ad look like there is a tappable element
- Creative can have a URL, but it should only be one line and less than 50 characters
- Keep ad copy as short as possible (12 words maximum), excluding brand name/logo and required legal text
- Audio cannot include references to click-through actions to be compatible with smart speakers
LinkedIn Text Ads
A logo is recommended for the ad image. Images with text or graphic overlay are not recommended.
File Types Accepted
- jpg or png
Ad Sizes Required
- 100x100px
File Size Required
- Saved less than 200MB
Ad copy production will be provided by CLARUS
Meta (Facebook/Instagram) Ads
Single Image, Single Video, and Slideshow Ads
Single Image File Type Requirements
- jpg or png
Single Image Dimension
- 1:1 (square) ratio, 1080x1080px resolution
- 9:16 (vertical) ratio, 1080x1920px resolution
Single Image File Size Required
- Saved less than 30MB
Video File Type Requirements
- mov, mp4, or gif
Video Dimensions
- 1:1 (square) ratio, at least 1080x1080px resolution
- 9:16 (vertical) ratio, at least 1080x1920px resolution
Video File Size Required
- Saved less than 4GB
Video File Duration
- Suggested length is 15-20 seconds
Video Technical Requirements
- H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Video Best Practices
- Video captions: optional but recommended
- Video sound: optional but recommended
- Leave 14% of the top, 35% of the bottom, and 6% on each side of the video asset free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action button
Ad copy production will be provided by CLARUS
Carousel Ads
File Types Accepted
- Image files: jpg or png
- Video files: mp4, mov, or gif
Creative Dimension
- Ratio 1:1 (square), at least 1080x1080px resolution
File Size Required
- Image saved less than 30MB
- Video saved less than 4GB
Number of Cards
- Minimum of 2, maximum of 10
Video Duration
- Suggested length is 15-20 seconds
Ad copy production will be provided by CLARUS
Meta (Facebook/Instagram) Custom Audience List Requirements
List must be uploaded via FTP.
File Types Accepted
- csv, xlsx, txt
File Identifiers
- Each identifier must be separated by columns
- Please include country code for phone numbers with no space
- Please do not include any additional identifiers other than those listed below
- Not all identifiers need to be included from the list below; however, the more identifiers provided, the better a chance for matching users in Meta. At a minimum, please provide at least an email address or phone number per user
Identifiers Accepted
- Email (up to 3 per row, one per column)
- Phone (up to 3 per row, one per column)
- First name
- Last name
- Zip
- City
- State
- Date of birth
- Birth year
- Gender (male or female)
- Age
- Mobile advertiser IDs
Matching Requirements
- Meta must be able to match at least 100 but a minimum of 500 is recommended. Audiences that are too small will have difficulty delivering.
Google Performance Max Ads
Images
Up to 20 per asset group across the following sizes:
- Landscape 1:91:1 (600x314px minimum), jpg or png, max 5120KB file size
- Square 1:1 (300x300px minimum), jpg or png, max 5120KB file size
- Portrait 4:5 (480x600px minimum), jpg or png, max 5120KB file size
Logo
- Square 1:1 logo (128x128px minimum)
- Landscape 4:5 logo (512x128px minimum)
- 1200 x 300px (minimum 512x128px)
- 1200 x 1200 px (min 128x128px)
Video
Up to 5 per asset group in any of the following aspect ratios:
- Horizontal 16:9, mp4 or mov, max 256GB file size
- Vertical 9:16, mp4 or mov, max 256GB file size
- Square 1:1, mp4 or mov, max 256GB file size
Keyword list and copy production will be provided
Snapchat Ads
File Types Accepted
- mp4 or mov – H.264 encoded
- jpg or png
Ad Sizes Required
- Ratio 9:16 (vertical), 1080x1920px resolution
File Size Required
- Saved 1GB or less (video)
- Saved 5MB or less (image)
Recommended Video Length
- 5-15 second video
Best Practices
- Video captions: optional but recommended
- Video sound: optional but recommended
- Leave 330 pixels of the top and bottom of video free from text, logos or other key creative elements to avoid covering them with the profile icon or call-to-action button
- Adhere to the 5% buffer zone for the left and right sides of creative
Ad copy production will be provided by CLARUS
Snapchat Custom Audience List Requirements
List must be uploaded via FTP.
File Types Accepted
- csv, xlsx, txt
File Identifiers
- Files may only contain a single column of one of the accepted identifiers below (i.e., only emails or only phone numbers). Mixing identifiers in one file is not supported; however, multiple files may be uploaded for one custom audience.
- Phone numbers must contain the country code with no space
Identifiers Accepted
- single column of emails
- single column of phone numbers
- single column of mobile advertiser IDs
Matching Requirements
- Snapchat must be able to match a minimum of 1,000 Snapchatters to be eligible for use.
TikTok Video Ads
Video File Types Accepted
- mp4, mov, mpeg (video)
Video Ad Sizes
- 9:16 (vertical) ratio, 1200x628px or 640x640px or 720x1280px resolution
Video Ad Sound
- Video must have background music or sound
Recommended Video Length
- 5-15 second video (10 seconds max recommended)
- Must be less than 60 seconds
Video Bitrate
- ≥ 516 kbps
Profile Image/ Logo
- File type accepted: jpg, jpeg, or png
- Ratio: 1:1
- Resolution: at least 200x200px
- File saved less than 50KB
Interactive Add-On Display Card (optional)
- File type accepted: jpg, jpeg, or png
- Resolution: at least 1920x1080px
Interactive Add-On Display Card Best Practices
- Include a CTA element design and make sure it is visible
- The card color should stand out from the video and compliment the user’s experience
- Avoid creative with low resolution
- Avoid using transparent design assets on the Display Card
Ad copy production will be provided by CLARUS
TikTok Carousel Ads
Image File Types Accepted
- jpg, jpeg, or png
Number of Images
- Minimum of 2 images, maximum of 35 images
Image Ad Resolution
- 9:16 (vertical) ratio, 1200x628px or 640x640px or 720x1280px resolution
Image File Size
- Each image saved less than 100KB
Restrictions
- Only one URL can be used for all images
- Only one caption and call-to-action can be used for all images
Profile Image/ Logo
- File type accepted: jpg, jpeg, or png
- Ratio: 1:1
- Resolution: at least 200x200px
- File saved less than 50KB
Ad copy production will be provided by CLARUS
TikTok Ads Custom Audience List Requirements
List must be uploaded via FTP.
File Types Accepted
- csv, xlsx, txt
File Size
- Less than 1GB
File Identifiers
- Each identifier must be separated by columns
- Please include country code for phone numbers, no spaces
- Please do not include any additional identifiers other than those listed below
Identifiers Accepted
- Email (up to 3 per row, one per column)
- Phone (up to 3 per row, one per column)
- Mobile advertiser ID
Matching Requirements
- Tiktok must be able to match a minimum of 1,000 users to be eligible for use.
Ad copy production will be provided by CLARUS
YouTube Ads
General Requirements
- YouTube link(s) of your video(s)
Recommended Video Length
- 15-30 second videos per best practices recommended
Companion Videos
- Video sound: optional but recommended
- Leave 330 pixels of the top and bottom of video free from text, logos or other key creative elements to avoid covering them with the profile icon or call-to-action button
- Adhere to the 5% buffer zone for the left and right sides of creative
Amazon Programmatic Ads
Display Ad Requirements
File Types Accepted
- jpg, png, or gif
Five Ad Types Required
- Wide Skyscraper—160x600px
- Medium Rectangle—300x250px
- Leaderboard—728x90px
- Large Rectangle—300x600px
- Billboard—970x250px
Video Ad Requirements
File Types Accepted
- H.264, MPEG-2, or MPEG-4
Video Duration
- Maximum 120 seconds, minimum 6 seconds
- Recommended video duration exactly 6s, 15s, 20s, 30s, or 60s
Video Dimensions & Size
- Dimensions: 1920×1080
- 16:9 aspect ratio
Video Bitrate
- Maximum 15mbps
- Minimum 4mbps
Streaming TV Ad Requirements
File Types Accepted
- H.264, MPEG-2, or MPEG-4
Video Duration
- Exactly 15 seconds or exactly 30 seconds
Video Dimensions & Size
- Dimensions: 1920×1080
- 16:9 aspect ratio
Video Bitrate
- Maximum 15mbps
- Minimum 4mbps
Twitch Ads
Twitch Display Ads
File Types Accepted
- jpg, png, or gif
Three Ad Types Required
- Wide Skyscraper—160x600px
- Medium Rectangle—300x250px
- Leaderboard—728x90px
Please note:
- Font size must be a minimum of 9pt
- Ad borders are optional but needed if the contrast between ad elements (background and elements at the edge is below 3:1 when compared with white (#FFFFFF) and/or dark (#0E0E10)
Animation
- If animated, the duration allowed is 15 seconds or three loops, whichever is shorter
Image File Size
- Max file size is 50kb
Video Ad Requirements
File Types Accepted
- mp4 (h.264)
Video Duration
- Up to 30 seconds
Video Dimensions & Size
- Dimensions: 1920x1080px
Video Bitrate
- Audio: -9dB
- Video: 2000 kbps
- Frame rate: 24-30fps