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CLARUS — A Carnegie Company
210 Littleton Road | Suite 100 | Westford, MA 01886
Phone: 978.692.5092
Crafting Effective Paid Search Campaigns for Niche Educational Programs
The marketing landscape for higher education institutions has drastically changed over the years. Where students once primarily relied on viewbooks and in-mail brochures to make their decisions, many now turn to online resources as the first step in their college search process. This is where the power of Paid Search campaigns comes in. But what […]
Mitigating the Impact of the 2026-2027 Enrollment Cliff: Strategic Solutions for Community Colleges
As we approach the 2026-2027 “Enrollment Cliff,” with high school graduate numbers peaking in 2025, community colleges across the country are preparing for a shift in enrollment trends. With fewer traditional-age students on the horizon, it’s becoming clear that adapting strategically will be key to maintaining—and even growing—enrollment in the years ahead. At CLARUS, we […]
How to Analyze Campaign Performance in GA4
When it comes to marketing for your college, knowing what works and what doesn’t can make all the difference. That’s where Google Analytics 4 (GA4) comes in. It’s a handy tool that helps you track and analyze the results of your digital campaigns. In this post, we’ll walk you through the basics of using GA4 […]
Engage, Promote, Enroll: Why Community Colleges Should Be Advertising on TikTok
TikTok has solidified its place as a dominant social media platform, with over 9,000 organic videos created every minute and a growing global user base. With more people spending time on TikTok, community colleges have a huge opportunity to tap into the platform to boost enrollment, promote their programs, and connect with potential students. Are […]