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Breaking Through the Noise: Smarter Marketing for Community Colleges

Breaking Through the Noise: Smarter Marketing for Community Colleges

In today’s crowded higher ed landscape, standing out isn’t just important—it’s essential. Recent research from Westwood One reveals a key challenge: dull, uninspired ads require 2x to 2.6x more media spend to achieve the same impact as engaging, creative campaigns. For community colleges operating on tight budgets, ineffective ads limit reach and waste valuable resources. […]

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Five Digital Marketing Strategies to Kickstart Community College Enrollment in 2025

 With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are. Here are five digital marketing strategies […]

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Content and SEO Tips for Community College Websites

With community college enrollment rebounding, now is the time to ensure your institution stands out online. Many prospective students begin their higher education enrollment journey using search engines like Google, where they look for degree programs, vocational training, and certificate courses. By implementing content and search engine optimization (SEO) best practices, you can enhance your […]

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Understanding ROI in Higher Education Marketing: The Power of Enrollment Matching

The Power of Enrollment Matching

In higher education, it’s essential to understand how marketing efforts translate into student enrollment. For community and technical colleges, the challenge isn’t just about attracting students—it’s about ensuring those potential applicants actually enroll in courses. That’s where Enrollment Matching comes in. It’s a way for marketing teams to show how their campaigns directly connect to […]

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