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Google Tag Manager 101: Learn the Basics to Optimize Your Digital Marketing Efforts

Google Tag Manager is a powerful platform capable of redefining how digital marketing campaigns are run. With all that power, learning Google Tag Manager can be a daunting task, but at its core, Google Tag Manager is designed to make digital marketing efforts easier, and with a basic understanding of the fundamentals, you can make […]

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Google Analytics 4 Setup: A Guide for Community Colleges

Setting up a new analytics platform can feel overwhelming for a small team, but don’t worry – our helpful tips below will guide you through the Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, making the process straightforward and effective. What are Google Analytics 4 and Google Tag Manager? GA4 is the latest […]

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How AI Can Transform Marketing for Community Colleges

Marketing has always been about connecting with your audience at the right time and place. Today, that means meeting them where they spend most of their time: online. In line with this, the recent advancements in AI have transformed how we approach marketing. AI is not just a buzzword—it’s a game-changer, especially for community colleges […]

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Driving Enrollment in the Digital Age: The Power of Paid Search for Community Colleges

Gone are the days of traditional student recruitment methods where prospective students contacted admissions offices requesting printed viewbooks. Most research and decision-making processes are now done online, rendering tactics that may have worked in the past ineffective in today’s digital landscape. The Power of Paid Search One tactic that has proven to be effective in […]

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