Review hot topics that we have presented nationally about changing trends in the community college market.

If you missed any of our presentations at the conferences we attended, please download for free below.

Mar 3, 2024

ROI Reimagined: Tracking An Ad Driven Application Through To Enrollment … And Beyond!

Assessing return on investment (ROI) for the advertising campaigns that drive student enrollment is crucial because it helps marketing managers communicate the effectiveness of their efforts to leadership. But implementing an ROI system for tracking advertising’s impact on enrollment can be time-consuming and daunting. Learn the processes, tools and metrics to track the performance of your college’s advertising efforts.