Define College Market Opportunities
WITH OUR CUSTOMIZED RESEARCH & CONSULTING SERVICES
We conduct primary research with your audiences to determine target markets, giving you data that can help you increase enrollment and retention and build a strong brand.
Brand Personality Foundation
Grounded in archetypal theory, our research uncovers your organization’s unique Brand Personality – generating a brand voice as distinct as a thumbprint. Knowing this identity transforms how you connect with audiences, giving you an authentic competitive edge in building a powerful brand reputation.
You’ll receive:
- Focused strategy for expressing your brand
- Brand promise and pillars to help you build a messaging platform
- Training to equip staff for effective implementation
Student Communications Audit
Do your communications provide a seamless student journey from inquiry to enrollment? Our Student Communication Audit maps your admissions process, identifying existing touchpoints and gaps. We review communications for content, consistency, clarity, relevance, brand uniformity, and delivery channels. The final deliverable outlines the current flow with recommendations for improving processes, communications, and guidelines for future development.
You’ll receive:
- Communications map of key student journey touchpoints
- Recommendations to increase engagement
- Guidelines for optimizing future communications
Market Scan
In today’s competitive higher ed landscape, breaking into new markets and sustaining primary draw is crucial. Our Market Scan combines your enrollment data with rich information from top national data sources on competitors, employment, and demographics. Mapping key insights enables data-driven decisions to maximize enrollment opportunities in each market. The report also includes Zip Code level data for customization and focused strategy development.
Gain insight on:
- Promising Zip Codes based on your enrollment goals
- Top feeder schools and competitors by market
- Top employment opportunities for program-specific marketing
Community Perception Scan
Do you know your institution’s true reputation and market awareness compared to competitors? Our quantitative consumer research uncovers unbiased market perceptions – awareness levels, reputation scoring, personality-driven views of your institution, and key insights on higher ed/community college perceptions. This in-depth look at how prospective students, parents, influencers, and the public view your institution informs enrollment/communication strategies and benchmarks future progress.
You’ll gain:
- Strengths, weaknesses, and strategies by market/demographic
- Quantifiable data on market position vs competitors
- Familiarity and reputation benchmarks for future marketing/enrollment
