Define College Market Opportunities
WITH OUR CUSTOMIZED RESEARCH & CONSULTING SERVICES
At CLARUS — A Carnegie Company, we believe branding should be based on the College’s mission and sound research in order to truly engage your audiences.
We’ll take you from scattered campaigns to consistently branding your college.
Review your current brand and assess how it resonates with your target markets
Identify common themes and attributes
Conduct workshops with various campus stakeholders to define the strengths, myths, and realities that influence messaging at your college
Conduct a regional analysis to uncover the market positions held by associated and competing organizations
Create action steps that will define your “promise points,” engage your marketplace, and deliver on your college’s mission and vision
A branding plan unique to your college market segments, which includes a competitive advantage statement, a set of institutional marketing messages, a tagline, and recommendations for integrating the brand into the College’s overall marketing strategy.
In addition, we can provide all creative services or if you prefer, we can work with your creative team to create and test these materials.