In today’s crowded higher ed landscape, standing out isn’t just important—it’s essential. Recent research from Westwood One reveals a key challenge: dull, uninspired ads require 2x to 2.6x more media spend to achieve the same impact as engaging, creative campaigns. For community colleges operating on tight budgets, ineffective ads limit reach and waste valuable resources. […]
With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are. Here are five digital marketing strategies […]
As we approach the 2026-2027 “Enrollment Cliff,” with high school graduate numbers peaking in 2025, community colleges across the country are preparing for a shift in enrollment trends. With fewer traditional-age students on the horizon, it’s becoming clear that adapting strategically will be key to maintaining—and even growing—enrollment in the years ahead. At CLARUS, we […]
As community and technical colleges move past their peak enrollment periods, now’s the perfect time to fine-tune marketing strategies for the next term. Here’s how you can leverage the time right after the Fall start to enhance your digital campaigns and set the stage for Winter or Spring enrollments. 1. Shift from General to Programmatic […]