We Build, Execute, and Evaluate Digital Ad Campaigns
THAT WILL REACH YOUR TARGET AUDIENCE
“The CLARUS team is highly organized, strategic, and holds great expertise in implementing community college marketing across today’s digital landscape. With CLARUS’s collaborative partnership, we navigate our campaigns with confidence that our messages are in the right channels and reaching our intended audiences.”
“Working with the CLARUS Corporation has allowed Northeast Community College to diversify our marketing strategies and tactics. They are knowledgeable in digital campaigns, adjusting strategies and tactics quickly when needed, helping to elevate our campaign outcomes.”
When an individual searches for keywords, ads are delivered through Google AdWords as a part of the search results, as well as in apps and websites which are part of the programmatic ad delivery.
The days of simply posting on social media platforms and expecting all your followers to see everything are over. Depending on the audiences being sought, we utilize a combination of social media platforms to deliver your ads: Facebook/ Instagram, Snapchat, YouTube, LinkedIn, and other emerging social media options.
Move beyond simple retargeting and start utilizing all the information that your College has to target individual households with CRM information, email, and address databases.
Tactics Available: Geofencing | Addressable Geofencing | CRM Targeting with Email | Lookalike Audiences | Event Capture | Website Conquesting | Website Targeting | App Targeting | Behavioral Targeting | Site Retargeting/Remarketing
We can track physical visits to the College’s campus on any mobile device to which ads were served—establishing another metric and measure of success.
CLARUS can serve video ads through devices like Roku, Apple TV, gaming devices, and smart televisions. We can also target by address, demographic, and behavior.
CLARUS has the ability to geofence home addresses and deliver messages to members of a specific household (offering a higher reliability than IP targeting) using first party data or third party data from purchased address lists.
We can assist in enrollment matching from any lists provided or purchased to complete the ROI circle. CLARUS works with a College’s Institutional Research Office to match geofenced addresses to applicants and enrollees.
We can customize a plan for your college.
Contact us at info@claruscorporation.com or call 308.762.2565.
THROUGH PHONES, TABLETS, SMART TVs, OTT & DESKTOP DEVICES
DIGITAL CAMPAIGNS MANAGED
COLLEGES SERVED
DIGITAL ADS DELIVERED
POTENTIAL STUDENT VISITS TO COLLEGE
National Council for Marketing & Public Relations (NCMPR)
American Association for Community Colleges (AACC)
The Association of Community College Trustees (ACCT)
CLARUS Corporation
6354 Wayne Road | Alliance, NE 69301
Phone: 308.762.2565
Fax: 308.762.2836