We Build, Execute, and Evaluate Digital Ad Campaigns

THAT WILL REACH YOUR TARGET AUDIENCE

Tik Tok Advertising

I’d like to learn more!

Utilize Web ID

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“The CLARUS team is highly organized, strategic, and holds great expertise in implementing community college marketing across today’s digital landscape. With CLARUS’s collaborative partnership, we navigate our campaigns with confidence that our messages are in the right channels and reaching our intended audiences.”

Erin Shannon, Director, Marketing and Public RelationsParkland College

“Working with the CLARUS Corporation has allowed Northeast Community College to diversify our marketing strategies and tactics. They are knowledgeable in digital campaigns, adjusting strategies and tactics quickly when needed, helping to elevate our campaign outcomes.”

Crystal Hollmann, Director of MarketingNortheast Community College

Search
CLARUS Corporation uses two forms of search advertising, Google AdWords and Programmatic Search.

When an individual searches for keywords, ads are delivered through Google AdWords as a part of the search results, as well as in apps and websites which are part of the programmatic ad delivery.
Social
Social media advertising is a must for many of our clients since organic reach is down across most of the major platforms.

The days of simply posting on social media platforms and expecting all your followers to see everything are over. Depending on the audiences being sought, we utilize a combination of social media platforms to deliver your ads: Facebook/ Instagram, Snapchat, YouTube, LinkedIn, and other emerging social media options.
Display
Programmatic display ads target specific audiences, allowing ads to hit the right audience at the right time and drive the audience to action.

Move beyond simple retargeting and start utilizing all the information that your College has to target individual households with CRM information, email, and address databases.

Tactics Available: Geofencing | Addressable Geofencing | CRM Targeting with Email | Lookalike Audiences | Event Capture | Website Conquesting | Website Targeting | App Targeting | Behavioral Targeting | Site Retargeting/Remarketing
Mobile
With Cross-Device Retargeting CLARUS can pick up individuals on one device and following them to their other devices (phone, laptop, tablet, desktop).

We can track physical visits to the College’s campus on any mobile device to which ads were served—establishing another metric and measure of success.
Connected TV
Reach audiences that are cutting the cable cord, specifically 18 to 35 year olds!

CLARUS can serve video ads through devices like Roku, Apple TV, gaming devices, and smart televisions. We can also target by address, demographic, and behavior.
Addressable Geofencing
Deliver messages to members of a specific household.

CLARUS has the ability to geofence home addresses and deliver messages to members of a specific household (offering a higher reliability than IP targeting) using first party data or third party data from purchased address lists.
Enrollment Matching
Complete the ROI circle!

We can assist in enrollment matching from any lists provided or purchased to complete the ROI circle. CLARUS works with a College’s Institutional Research Office to match geofenced addresses to applicants and enrollees.
Need More Information?
Contact a CLARUS Digital Manager for more details.

We can customize a plan for your college.

Contact us at info@claruscorporation.com or call 308.762.2565.

We Drive Results

THROUGH PHONES, TABLETS, SMART TVs, OTT & DESKTOP DEVICES

2,580+

DIGITAL CAMPAIGNS MANAGED

200+

COLLEGES SERVED

940,015,188

DIGITAL ADS DELIVERED

3,475,537

POTENTIAL STUDENT VISITS TO COLLEGE

We Build, Execute, and Evaluate Digital Ad Campaigns

Tik Tok Advertising

I’d like to learn more!

Utilize Web ID

I’d like to learn more!

Search

CLARUS Corporation uses two forms of search advertising, Google AdWords and Programmatic Search.

Social

Social media advertising is a must for many of our clients since organic reach is down across most of the major platforms.

Display

Programmatic display ads target specific audiences, allowing ads to hit the right audience at the right time and drive the audience to action.

Mobile

With Cross-Device Retargeting CLARUS can pick up individuals on one device and following them to their other devices (phone, laptop, tablet, desktop).

Connected TV

Reach audiences that are cutting the cable cord, specifically 18 to 35 year olds!

Addressable Geofencing

Deliver messages to members of a specific household.

Enrollment Matching

Complete the ROI circle!

Need More Information?

Contact a CLARUS Digital Manager for more details.

We Drive Results

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