GA4 & GTM Access

Granting CLARUS access to your GA4 and GTM accounts allows us to set up tracking conversions while offering you better performance, more accurate reporting, and visibility to conversions. Please follow the steps below to add CLARUS to both GA4 and GTM. If you have any questions, please reach out to your Digital Manager.

Adding CLARUS To Google Analytics 4

  1. Navigate to Google Analytics and sign in
  2. In Admin, click Access Management
  3. In the Account permissions list, click +, then click Add Users
  4. Enter the email address
  5. Select Notify new users by email 
  6. Select the permissions, please add CLARUS as Administrator. This allows us to set up all conversion goals (i.e. apply, request info, etc.)
  7. Click Add

Adding CLARUS To Google Tag Manager

  1. Navigate to GTM and sign in
  2. Click Admin
  3. In the Account column, select User Management
  4. Click +
  5. Select Add new users
  6. Enter the email address
  7. Set Account Permissions. Please add CLARUS as Administrator. 
  8. Click Invite