Clarus-Digital-CampaignsDigital Services

We Build, Execute, and Evaluate Digital Ad Campaigns

THAT WILL REACH YOUR TARGET AUDIENCE

Display & Video Marketing

Unlock the power of targeted advertising with our display & video marketing services. Whether it’s Display Ads, Video Ads, Social Display Ads, Native Ads, CTV (Connected TV), or ZTV (ZIP Code Targeting), we’ve got you covered. Our suite of services helps you connect with your ideal audience, boosting engagement and enrollment rates using advanced techniques like geofencing and site retargeting.

Social Media Marketing

Boost your social media game with our paid services on Meta (Facebook/Instagram), Snapchat, TikTok, and LinkedIn. We help you connect with your target audience through engaging content that drives brand awareness and increases enrollment. Discover how each platform can help you reach more people and enhance your social media presence.

Streaming Audio

Amplify your message with our streaming audio services on Spotify and AudioGo. Connect with your audience through music and podcasts, and build brand awareness with personalized, effective audio ads. See how these services can help you reach highly engaged listeners and make a lasting impression.

Google Services

Take your online presence to the next level with our Google Services, including Google Ads (PPC), YouTube, and Google Performance Max. Reach and engage prospective students with targeted and optimized ads, driving higher engagement and boosting enrollment rates.

We Drive Results

THROUGH PHONES, TABLETS, SMART TVs, OTT & DESKTOP DEVICES

2,250,000,000

DIGITAL ADS DELIVERED

250,000

STUDENT INTERVIEWS CONDUCTED

550+

COLLEGES SERVED

4,500,000

POTENTIAL STUDENT VISITS TO COLLEGE

REAL-TIME REPORTING AT YOUR FINGERTIPS

Our live dashboard reports provide a highly visual presentation of the metrics that matter in your campaigns.

  • Awareness Metrics

    Total impressions, average impressions per day, and cost per impression give you a sense of reach.

  • Click Metrics

    We provide full visibility into the number of clicks, click-through rates (CTR) and cost per clicks (CPC).

  • Inquiry Metrics

    Total actions and cost-per-action (CPA) numbers show you how many people decided to engage.

  • Key Performance Indicators

    Presented by device, these metrics show how effective your campaigns are based on different technology tools that your audiences are using

  • Bottom-Line Return on Investment

    Our reports show you your ultimate ROI for each campaign.

RESULTS THAT MATTER

For over three decades, CLARUS has been at the forefront of community and technical college marketing and enrollment strategies. We understand that results are the bottom line.

See a Return on Your Investment

Every campaign you run with an addressable geofence list is an opportunity to measure ROI. We provide you with:

  • Enrollee Data: A clear breakdown of students who were on your geofenced list and received your ad.
  • Calculated ROI: We determine your return on investment for the campaign.
  • Revenue Analysis: We calculate total revenue generated based on enrollment numbers and credit hour costs.

The Formula for Success

Below, we detail how we calculate the tangible impacts of your marketing efforts, step by step:

  • Total Enrolled = Number of Enrollees on Geofenced List and Received Ad
  • Total Hours Enrolled = Number of Credit Hours for those Enrolled and Geofenced
  • Total Revenue = Total Hours Enrolled * Per Credit Hour Cost
  • ROI = Total Revenue Less Cost of Campaign / Cost of Campaign
Ask Us About Our Digital Services Today!