Blog

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Post-Term Action Plan: Optimizing Your Digital Campaigns for Future Success

As community and technical colleges move past their peak enrollment periods, now’s the perfect time to fine-tune marketing strategies for the next term. Here’s how you can leverage the time right after the Fall start to enhance your digital campaigns and set the stage for Winter or Spring enrollments. 1. Shift from General to Programmatic […]

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Benefits of Utilizing Social Media Retargeting Strategies to Boost Enrollment at Community Colleges

Social media retargeting is a potent marketing strategy for re-engaging users who have previously interacted with your institution or visited your school’s website. It’s a method designed to remind prospective students about your college and encourage them to take further steps in their enrollment journey. By keeping your institution top-of-mind, retargeting campaigns help move potential […]

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Google Tag Manager 101: Learn the Basics to Optimize Your Digital Marketing Efforts

Google Tag Manager is a powerful platform capable of redefining how digital marketing campaigns are run. With all that power, learning Google Tag Manager can be a daunting task, but at its core, Google Tag Manager is designed to make digital marketing efforts easier, and with a basic understanding of the fundamentals, you can make […]

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Google Analytics 4 Setup: A Guide for Community Colleges

Setting up a new analytics platform can feel overwhelming for a small team, but don’t worry – our helpful tips below will guide you through the Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, making the process straightforward and effective. What are Google Analytics 4 and Google Tag Manager? GA4 is the latest […]

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