Blog

Engage, Promote, Enroll: Why Community Colleges Should Be Advertising on TikTok

TikTok has solidified its place as a dominant social media platform, with over 9,000 organic videos created every minute and a growing global user base. With more people spending time on TikTok, community colleges have a huge opportunity to tap into the platform to boost enrollment, promote their programs, and connect with potential students. Are […]

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Using GA4 to Measure Key Events on your Website

For a small college, understanding your website and optimizing its performance is crucial to attracting and engaging prospective students. With Google Analytics 4 (GA4) and Google Tag Manager (GTM), you can measure the most important interactions on your site, such as form submissions, application submissions, and registrations, to gain valuable insights into user behavior and […]

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Post-Term Action Plan: Optimizing Your Digital Campaigns for Future Success

As community and technical colleges move past their peak enrollment periods, now’s the perfect time to fine-tune marketing strategies for the next term. Here’s how you can leverage the time right after the Fall start to enhance your digital campaigns and set the stage for Winter or Spring enrollments. 1. Shift from General to Programmatic […]

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Benefits of Utilizing Social Media Retargeting Strategies to Boost Enrollment at Community Colleges

Social media retargeting is a potent marketing strategy for re-engaging users who have previously interacted with your institution or visited your school’s website. It’s a method designed to remind prospective students about your college and encourage them to take further steps in their enrollment journey. By keeping your institution top-of-mind, retargeting campaigns help move potential […]

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