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Mitigating the Impact of the 2026-2027 Enrollment Cliff: Strategic Solutions for Community Colleges

As we approach the 2026-2027 “Enrollment Cliff,” with high school graduate numbers peaking in 2025, community colleges across the country are preparing for a shift in enrollment trends. With fewer traditional-age students on the horizon, it’s becoming clear that adapting strategically will be key to maintaining—and even growing—enrollment in the years ahead. At CLARUS, we […]

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How to Analyze Campaign Performance in GA4

When it comes to marketing for your college, knowing what works and what doesn’t can make all the difference. That’s where Google Analytics 4 (GA4) comes in. It’s a handy tool that helps you track and analyze the results of your digital campaigns. In this post, we’ll walk you through the basics of using GA4 […]

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Engage, Promote, Enroll: Why Community Colleges Should Be Advertising on TikTok

TikTok has solidified its place as a dominant social media platform, with over 9,000 organic videos created every minute and a growing global user base. With more people spending time on TikTok, community colleges have a huge opportunity to tap into the platform to boost enrollment, promote their programs, and connect with potential students. Are […]

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Using GA4 to Measure Key Events on your Website

For a small college, understanding your website and optimizing its performance is crucial to attracting and engaging prospective students. With Google Analytics 4 (GA4) and Google Tag Manager (GTM), you can measure the most important interactions on your site, such as form submissions, application submissions, and registrations, to gain valuable insights into user behavior and […]

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