Blog

How to Analyze Campaign Performance in GA4

When it comes to marketing for your college, knowing what works and what doesn’t can make all the difference. That’s where Google Analytics 4 (GA4) comes in. It’s a handy tool that helps you track and analyze the results of your digital campaigns. In this post, we’ll walk you through the basics of using GA4 […]

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Engage, Promote, Enroll: Why Community Colleges Should Be Advertising on TikTok

TikTok has solidified its place as a dominant social media platform, with over 9,000 organic videos created every minute and a growing global user base. With more people spending time on TikTok, community colleges have a huge opportunity to tap into the platform to boost enrollment, promote their programs, and connect with potential students. Are […]

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Using GA4 to Measure Key Events on your Website

For a small college, understanding your website and optimizing its performance is crucial to attracting and engaging prospective students. With Google Analytics 4 (GA4) and Google Tag Manager (GTM), you can measure the most important interactions on your site, such as form submissions, application submissions, and registrations, to gain valuable insights into user behavior and […]

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Post-Term Action Plan: Optimizing Your Digital Campaigns for Future Success

As community and technical colleges move past their peak enrollment periods, now’s the perfect time to fine-tune marketing strategies for the next term. Here’s how you can leverage the time right after the Fall start to enhance your digital campaigns and set the stage for Winter or Spring enrollments. 1. Shift from General to Programmatic […]

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