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Understanding ROI in Higher Education Marketing: The Power of Enrollment Matching

The Power of Enrollment Matching

In higher education, it’s essential to understand how marketing efforts translate into student enrollment. For community and technical colleges, the challenge isn’t just about attracting students—it’s about ensuring those potential applicants actually enroll in courses. That’s where Enrollment Matching comes in. It’s a way for marketing teams to show how their campaigns directly connect to […]

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Crafting Effective Paid Search Campaigns for Niche Educational Programs

The marketing landscape for higher education institutions has drastically changed over the years. Where students once primarily relied on viewbooks and in-mail brochures to make their decisions, many now turn to online resources as the first step in their college search process. This is where the power of Paid Search campaigns comes in. But what […]

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Mitigating the Impact of the 2026-2027 Enrollment Cliff: Strategic Solutions for Community Colleges

As we approach the 2026-2027 “Enrollment Cliff,” with high school graduate numbers peaking in 2025, community colleges across the country are preparing for a shift in enrollment trends. With fewer traditional-age students on the horizon, it’s becoming clear that adapting strategically will be key to maintaining—and even growing—enrollment in the years ahead. At CLARUS, we […]

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How to Analyze Campaign Performance in GA4

When it comes to marketing for your college, knowing what works and what doesn’t can make all the difference. That’s where Google Analytics 4 (GA4) comes in. It’s a handy tool that helps you track and analyze the results of your digital campaigns. In this post, we’ll walk you through the basics of using GA4 […]

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