The anticipated loss of high school graduates in 2026-2027, often referred to as the “enrollment cliff,” will have significant implications for enrollments and for marketing strategies at community colleges. With fewer high school graduates, community colleges will face increased competition for a shrinking pool of traditional high school age students.

This session will explore the implementation of five key marketing strategies designed to mitigate the impact of the loss of high school graduates and keep enrollment stable by:

• Successfully targeting non-traditional students and new target markets
• Enhancing dual enrollment conversion
• Expanding online program enrollment
• Expanding community and employer relationships
• Leveraging alumni networks

By proactively implementing these strategies, your community college can attract a more diverse student population, increase enrollment, and offset the anticipated decline in high school graduates.