Consulting Community Colleges

Commitment.

Passion.

Integrity.

What Drives Us?

Define College Market Opportunities

WITH OUR CUSTOMIZED RESEARCH & CONSULTING SERVICES

RESEARCH

CONSULTING

BRANDING

Need a Custom Project?

CLARUS RESEARCH SERVICES

We conduct primary research with your audiences to determine target markets, giving you data that can help you increase enrollment and retention and build a strong brand.

  • Admission Process Scan

    Find out if your admissions process is streamlined and user-friendly or if it creates barriers to students.

  • Community Image Scan

    Understand the perceptions your community has about your college and its services, not just from a recruiting standpoint, but from an advocacy standpoint as well.

  • Employer Scan

    Assess local employers’ needs with comprehensive research before developing training programs.

  • Guidance Counselor Scan

    Guidance counselors are gatekeepers of information and you need to know what they think and say about your college.

  • High School Scan

    Find out what high schoolers are saying and thinking about your college, your competition, and their future plans.

  • Non-Enrolling Applicant Scan

    Determine whether there are communication issues at the College that are hampering the enrollment process.

  • Non-Returning Student Scan

    Improve your college’s retention rate by identifying early-warning signs and developing strategies that can make program completion more valued by students.

  • Working Adult Scan

    Pinpoint areas in which the College should place renewed emphasis for nontraditional students in your market area.

CLARUS CONSULTING SERVICES

We work with your College and the information you already have, bringing best practices and recommendations to get you to the next level with customer service, communication, student services, and more.

  • Enrollment Audit

    By analyzing your current enrollment trends, merging in socioeconomic data, and evaluating current market trends, we can find market opportunities for enrollments for your College. 

  • Applicant Audit

    Pinpoint barriers in the application process that may be causing your college to lose students.

  • Class Schedule Audit

    A comprehensive evaluation of decision making, current trends, enrollment patterns and delivery times, and how to maximize space and facility use.

  • Communication Audit

    Improve internal and external communications through development of clear communication strategies based on Lasswell’s communication channels.

  • Customer Service Audit

    An assessment of how first contacts are handled and what image they create of your college.

  • Degree Completion Audit

    We will analyze your college’s curriculum to make sure students can complete each degree area in a timely manner.

  • Market Segmentation Audit

    You’ll know your college’s baseline numbers for the market share and market penetration rates for each of your market segments, which is the foundation for marketing plan development, brand development, or retention plans.

  • Student Satisfaction Audit

    Evaluates your students’ satisfaction with the personnel and processes at your school, in specific areas from the admissions office to classroom instruction to the switchboard.

  • Student Services Audit

    Uncover the current strengths found in the student services operation as well as opportunities for improved services.

CLARUS BRANDING SERVICES

At CLARUS Corporation, we believe branding should be based on the College’s mission and sound research in order to truly engage your audiences.

We’ll take you from scattered campaigns to consistently branding your college.

The End Result

A branding plan unique to your college market segments, which includes a competitive advantage statement, a set of institutional marketing messages, a tagline, and recommendations for integrating the brand into the College’s overall marketing strategy.

In addition, we can provide all creative services or if you prefer, we can work with your creative team to create and test these materials.

College Branding

Our Big Numbers Get Big Results!

250,000

INTERVIEWS CONDUCTED

30+

YEARS OF EXPERIENCE

350+

COLLEGES SERVED

42

STATES & PROVINCES SERVED

150+

YEARS OF COMBINED COMMUNITY COLLEGE EXPERIENCE