Rural Community College Alliance Conference – September 2021 – Presented by Quentin Johnson and Kathi Swanson
Many rural community colleges are still experiencing declines each semester – some losing more than 30 percent of their total enrollment over the last five years – even before the impacts of COVID. And reliance on the “funnel approach” to managing enrollment is dead given the new media being used by students and their access to digital information. Explore how a President has led two rural colleges through reimagining Strategic Enrollment Management and aligning it with the new student journey based on digital marketing, turning around long-term enrollment declines. Learn from a national expert on digital marketing how to best utilize the newest digital techniques in rural markets to boost those enrollments each semester!