Understanding ROI in Higher Education Marketing: The Power of Enrollment Matching
In higher education, it’s essential to understand how marketing efforts translate into student enrollment. For community and technical colleges, the challenge isn’t just about attracting students—it’s about ensuring those potential applicants actually enroll in courses. That’s where Enrollment Matching comes in. It’s a way for marketing teams to show how their campaigns directly connect to enrollment numbers and prove their return on investment (ROI).
What is Enrollment Matching?
Simply put, Enrollment Matching ties marketing efforts to actual enrollments. By Enrollment Matching, you are able to track how students move from seeing a campaign to enrolling at the college. It gives schools a clear picture of how effective their outreach really is.
What makes Enrollment Matching stand out is its focus on what really matters: enrolled students. These are the people who ultimately drive academic success and financial stability for the institution.
Measuring Enrollment Outcomes
Enrollment Matching works by breaking down key metrics related to students who’ve enrolled. By analyzing the students who were geofenced and served an ad and enrolled, colleges can learn:
- Which marketing campaigns successfully attracted and engaged enrolled students.
- How much tuition and fee revenue these students contributed to the institution.
This info helps colleges design smarter marketing strategies that get results.
Understanding Student Impact Through Real-Life Results
Want proof that Enrollment Matching works? Take a look at Pueblo Community College’s experience:
- 2K Students Enrolled: All who were geofenced, received ads, and followed through to enrollment.
- 12K Credit Hours Registered: Showing their academic involvement.
- $3.6 Million in Revenue: A direct financial benefit from those students.
- 52K% ROI: An incredible return on the investment in marketing.
Focusing on enrolled students shows how a well-executed campaign can have a big impact on both enrollment numbers and financial health.
Why ROI Matters
In any marketing effort, ROI is key, and that’s especially true for enrollment strategies. Enrollment Matching makes it easy to see how each enrolled student contributes to the college’s bottom line. This data lets schools decide what’s worth continuing, expanding, or tweaking in future campaigns.
For example, by analyzing which programs, locations, or types of ads perform best, colleges can make decisions that maximize their impact and efficiency. Check out this article from Community College Daily to learn more about how Kansas City Kansas Community College has utilized data-driven ROI to make better marketing decisions.
Learn More
If you want to dive deeper into strategies like these, check out our ROI Reimagined: Tracking An Ad Driven Application Through To Enrollment … And Beyond! presentation. Learn the processes, tools, and metrics to track the performance of your college’s advertising efforts.
Partner with Us to Achieve Your Enrollment Goals
Focusing on enrolled students is just the beginning. Let us help you take your digital marketing efforts to the next level. At CLARUS, we specialize in strategies like Enrollment Matching to connect your marketing campaigns directly to measurable enrollment outcomes.
Our team brings years of expertise in higher education marketing and data-driven insights to help your institution achieve its academic and financial goals. Whether you’re looking to increase enrollments, boost ROI, or refine your outreach, we’re here to guide you every step of the way.
Contact us today to learn how we can support your digital marketing needs and help your college reach new heights in enrollment success. Together, we can make your campaigns more effective and impactful than ever before.
