Meta Pixel Sharing

Why We Ask You to Share Your Meta Pixel

The Meta pixel is a powerful tool that helps us track and measure the results of your campaigns more accurately. It allows us to understand how your audience interacts with your ads, optimize performance, and ensure we’re driving meaningful results for your college.

By sharing your Meta pixel with us, you maintain full ownership and control of your data. Using your own pixel means all insights, audience data, and tracking stay tied to your business—not to us as your agency. This gives you greater flexibility and transparency, enabling you to retain valuable data for future campaigns and marketing efforts, even if you switch platforms or partners. We’re here to help guide you through the sharing process to make it seamless and secure!

How to Share Your Meta Pixel with CLARUS

Step One: Access Business Manager

  1. Log into your Meta Business Manager Account.
    1. Ensure you are signed into the correct account that owns the pixel you’d like to share.
    2. The URL linked above will take you directly to the Dataset (Pixel) section allowing you to skip step two below.

Step Two: Navigate to Datasets in Business Settings

  1. In the top-left corner, click on the Menu (three horizontal lines).
  2. Select Business Settings from the dropdown menu.
  3. In the left-hand menu, under Data Sources, click on Pixels.
  4. A list of Pixels associated with your account will appear.
  5. Identify the correct Pixel that you want to share.

Step Three: Assign Partners to the Pixel

  1. Click on the Pixel you want to share to select it.
  2. Look for the Assign Partners button (it may appear as a link or an option under “Settings”).
  3. Click Assign Partners.

Step Four: Enter the Partner Business ID

  1. When prompted, enter the Carnegie Business Manager ID (612102788944037).
  2. Select Full Control to ensure that CLARUS will have the necessary permissions to use the Pixel.

Step Five: Finalize the Process

  1. Follow the on-screen prompts to confirm your selection.
  2. Click Save or Assign to complete the sharing process.