Assessing return on investment (ROI) for the advertising campaigns that drive student enrollment is crucial because it helps marketing managers communicate the effectiveness of their efforts to leadership. But implementing an ROI system for tracking advertising’s impact on enrollment can be time-consuming and daunting. Learn the processes, tools and metrics to track the performance of your college’s advertising efforts. This session will provide a step-by-step guide to help you implement your own ROI system, courtesy of Kansas City Kansas Community College, which will share how impactful its system has been at enrolling new students and retaining current ones.