WITH OUR CUSTOMIZED RESEARCH & CONSULTING SERVICES
We work with your College and the information you already have, bringing best practices and recommendations to get you to the next level with customer service, communication, student services, and more.
By analyzing your current enrollment trends, merging in socioeconomic data, and evaluating current market trends, we can find market opportunities for enrollments for your College.
Pinpoint barriers in the application process that may be causing your college to lose students.
A comprehensive evaluation of decision making, current trends, enrollment patterns and delivery times, and how to maximize space and facility use.
Improve internal and external communications through development of clear communication strategies based on Lasswell’s communication channels.
An assessment of how first contacts are handled and what image they create of your college.
We will analyze your college’s curriculum to make sure students can complete each degree area in a timely manner.
You’ll know your college’s baseline numbers for the market share and market penetration rates for each of your market segments, which is the foundation for marketing plan development, brand development, or retention plans.
Evaluates your students’ satisfaction with the personnel and processes at your school, in specific areas from the admissions office to classroom instruction to the switchboard.
Uncover the current strengths found in the student services operation as well as opportunities for improved services.
We conduct primary research with your audiences to determine target markets, giving you data that can help you increase enrollment and retention and build a strong brand.
Find out if your admissions process is streamlined and user-friendly or if it creates barriers to students.
Understand the perceptions your community has about your college and its services, not just from a recruiting standpoint, but from an advocacy standpoint as well.
Assess local employers’ needs with comprehensive research before developing training programs.
Guidance counselors are gatekeepers of information and you need to know what they think and say about your college.
Find out what high schoolers are saying and thinking about your college, your competition, and their future plans.
Determine whether there are communication issues at the College that are hampering the enrollment process.
Improve your college’s retention rate by identifying early-warning signs and developing strategies that can make program completion more valued by students.
Pinpoint areas in which the College should place renewed emphasis for nontraditional students in your market area.
National Council for Marketing & Public Relations (NCMPR)
American Association for Community Colleges (AACC)
The Association of Community College Trustees (ACCT)
CLARUS—A Carnegie Company
210 Littleton Road | Suite 100 | Westford, MA 01886
Phone: 978.692.5092