Download Clarus Presentations
Review hot topics that we have presented nationally about changing trends in the community college market.
If you missed any of our presentations at the conferences we attended, please download for free below.
Digital ROI: Answering Your Questions!$0.00This year at the District NCMPR Conferences, Crystal Hollmann, Marketing Director from Northeast Community College (NE) shared insights into how her team has been “proving” the ROI on her digital marketing. Her presentation was extremely well-received and many follow-up questions were asked on this very important topic, specifically: What is a good ROI on digital […]
Benefits Of Aligning Marketing Plan$0.002022 NCMPR National Conference, Denver CO
How to Measure, Calculate, And Use Marketing ROI In Your Community College$0.00With Crystal Hollman, Southeast Community College and Paul Bratulin, Campus Director of Marketing, Creative Services & Public Affairs, San Bernardino Valley College at CCPRO, April 6, 2022
Enrollment Lessons Learned During COVID-19$0.00NCMPR 2021 Annual Conference Breakout Session: Enrollment Lessons Learned During COVID-19, with Mike Barzacchini, Director, Marketing Services, Harper College, IL; and Kathi Swanson, Ph.D., President, CLARUS Corporation
Video Ad Messaging During COVID$0.00NCMPR 2021 Annual Conference Short Take: Video Ad Messaging During COVID, with Shelly Strautz-Springborn, Director, Communications and Public Relations, Montcalm Community College, MI; Crystal Hollman, Director, Marketing, Northeast Community College, NE; and Sarah Pauley, Senior Digital Marketing Manager, CLARUS Corporation
Compassionate Messaging$0.00CLARUS Webinar-Compassionate Messaging-April 2021 with Dr. Kathi Swanson, President of CLARUS Corporation, and Erin Hergert, Marketing Director at Pueblo Community College, discuss the national issues preventing students from enrolling and how to adjust your marketing efforts accordingly.
Implementing SEM For Sustainable Enrollment$0.00Rural Community College Alliance Conference – September 2021 – Presented by Quentin Johnson and Kathi Swanson Many rural community colleges are still experiencing declines each semester – some losing more than 30 percent of their total enrollment over the last five years – even before the impacts of COVID. And reliance on the “funnel approach” […]
How To Measure, Calculate, And Use Marketing ROI In Your Community College$0.00With Crystal Hollman, Northeast Community College at NCMPR District 3, Grand Rapids, MI October 4, 2021- How To Measure, Calculate, And Use Marketing ROI In Your Community College$0.00With Crystal Hollman, Northeast Community College at NCMPR District 1, Long Branch, NJ, October 26, 2021
- How To Measure, Calculate, And Use Marketing ROI In Your Community College$0.00With Crystal Hollman, Northeast Community College at NCMPR District 4, Hot Springs, AR, October 23, 2021
Using ROI to Survive COVID$0.00With Crystal Hollman, Northeast Community College at NCMPR District 2, Savannah, GA, November 8, 2021
Johnston Community College Case Study$0.00Johnston Community College Case Study
- NCMPR Webinar-Maintaining Enrollments During COVID-19, April 2, 2020$0.00with Kathi Swanson, President of CLARUS Corporation
Strategies For Fall Enrollment: Webinar$0.00Through our market research, CLARUS has obtained NEW perceptions from student’s who just completed the Spring 2020 semester. Download a PDF of the PowerPoint slides from the webinar, presented by Dr. Kathi Swanson, that reveal results and shares insights for new strategies and tactics to bolster fall enrollment. Also included are the messaging summary.- ACCT 2020 Virtual Leadership Congress – Enrollment Lessons Learned During COVID$0.00Enrollment Lessons Learned During COVID October 8, 2020
FOCUSING ON ADULTS FOR SPRING 2021 ENROLLMENT: WEBINAR$0.00Learn who our adult learners are, what they need from us post COVID shutdown, how to reach them, and messaging to convince them to attend; learn insights into developing a marketing plan for a key adult market—our veterans.
- Measuring Your Success: Hot New Evaluation Metrics For Your Digital Marketing, CLARUS Digital Team$0.002019 NCMPR National Conference March 24-26, 2019, San Antonio, TX
- Rebooting Your College’s Brand For The Digital Age! Handout$0.002019 NCMPR National Conference March 24-26, 2019, San Antonio, TX
- Measuring Your Success: Hot New Evaluation Metrics For Your Digital Marketing, CLARUS Digital Team$0.002019 NCMPR National Conference March 24-26, 2019, San Antonio, TX
- Measuring Your Success!$0.00TACCM Annual Conference, San Antonio, TX June 11, 2019
- Is Your Digital Marketing Effective? PROVE IT! Paul Schwalbach, Pima Community College$0.00NCMPR District 6, Park City, UT September 25, 2019
- Is Your Digital Marketing Effective? PROVE IT! With Laurie Jorgensen, College Of DuPage$0.00NCMPR District 3, Milwaukee, WI September 30, 2019
- Is Your Digital Marketing Effective? PROVE IT! With Kelly Sneeden and James Schisler, Butler Community College$0.00NCMPR District 5, Manhattan, KS October 7, 2019
- Implementing Strategic Enrollment Management For Sustainable Enrollment with Quentin Johnson, Southside Virginia Community College, and Stephanie Stuart, Parkland College$0.00ACCT Annual Conference, San Francisco, CA October 18, 2019
- Is Your Digital Marketing Effective? PROVE IT! With Traci Ashley, Johnston Community College$0.00NCMPR District 2, Asheville, NC October 23, 2019
- Is Your Digital Marketing Effective? PROVE IT!$0.00NCMPR District 7, San Juan Islands, WA October 25, 2019
- Is Your Digital Marketing Effective? PROVE IT! With Janet Cowey, San Jacinto College$0.00NCMPR District 4, Albuquerque, NM October 28, 2019
- Is Your Digital Marketing Effective? PROVE IT! With Megan Smith, Bucks County Community College$0.00NCMPR District 1, Providence, RI, November 12, 2019
- Cost Effective Ways to Market Programs and Have Faculty Singing Your Praises$0.002018 NCMPR National Conference, Las Vegas NV
- Maximizing Mobile and Digital Techniques$0.002018 CCPRO Annual Conference, Sacramento CA
- Mobile, Digital and Beyond: What’s New and What’s Next in Online Marketing for Community Colleges$0.002018 CCPRO Annual Conference, Sacramento CA
- Keeping Enrollments Stable In Turbulent Times With John Saparilas and Laurie Clowers, Wake Technical Community College$0.002018 ACCT Conference, New York, NY
- Mobile, Digital, And Beyond: What’s Working, What‘s New, What’s Next! With Donna Oracion, Eastern New Mexico University – Roswell$0.002018 NCMPR District 4, Denver, CO
- Keeping Enrollments Stable In Turbulent Times$0.002018 NCMPR District 4, Denver, CO
- Mobile, Digital, And Beyond: What’s Working, What‘s New, What’s Next! With Eric Greene, Kellogg Community College$0.002018 NCMPR District 3, Toledo, OH
- Mobile, Digital, And Beyond: What’s Working, What‘s New, What’s Next! With Kristen Titsworth, College Of Southern Maryland$0.002018 NCMPR District 1, Annapolis, MD
- Targeting The Learners Of Today And Tomorrow: Achieving Short- And Long-Term Gains Through Digital And Mobile Strategies! With Courtney Boettcher Pasco-Hernando State College$0.002018 Association Of Florida Colleges, Orlando, FL
- Mobile, Digital, And Beyond: What’s Working, What‘s New, What’s Next! With Jessica Freier, Pierce College$0.002018 NCMPR District 7 Conference, Boise, ID
- Mobile, Digital and Beyond: What’s New and What’s Next in Online Marketing for Community Colleges With Fia Prpic with Anoka Technical College$0.002018 NCMPR District 5 Conference, Rochester MN
If you are looking for an older presentation from 2017 or prior, please contact us and we’ll find it for you!