Review hot topics that we have presented nationally about changing trends in the community college market.
If you missed any of our presentations at the conferences we attended, please download for free below.
Presentations
Feb 20, 2025
Proven Digital Strategies to Boost Community College Enrollment
In today’s competitive higher education landscape, community college marketers need to prove the value of their efforts with clear, data-driven ROI. Join Clarus for this one-hour webinar where we’ll share practical strategies to create and measure effective digital marketing campaigns that drive community college enrollment and student success.
We’ll dive into how community colleges are leveraging funnel marketing to engage prospects, applicants, current students, and StopOuts through targeted digital ads and communications. We’ll also cover advanced techniques for measuring campaign effectiveness through live reporting dashboards and enrollment matching, ensuring your marketing investments translate into tangible outcomes.
Key Takeaways:
- Funnel Marketing Strategies: Learn how to expand your communication efforts beyond top-funnel awareness to include mid- and bottom-funnel tactics that capture and sustain student attention, leading to increased enrollment.
- Effective Use of Targeted Digital Ads: Discover how to create non-PII-based targeted lists to reach students on their favorite platforms, boosting engagement with gentle reminders and actionable prompts.
- Live Reporting Dashboards: Get an overview of how data visualization platforms can provide 24/7 access to campaign metrics, allowing for real-time tracking of performance and ROI.
- Enrollment Matching Techniques: Explore how to match applicant and enrollee data to lookalike audiences post-campaign, offering deep insights into what drives applications and enrollments.
Walk away with actionable strategies and a clearer understanding of how to optimize your college’s marketing efforts for measurable success.
Nov 15, 2024
Mitigating the Impact of the 2026-2027 Enrollment Cliff
The anticipated loss of high school graduates in 2026-2027, often referred to as the “enrollment cliff,” will have significant implications for enrollments and for marketing strategies at community colleges. With fewer high school graduates, community colleges will face increased competition for a shrinking pool of traditional high school age students.
This session will explore the implementation of five key marketing strategies designed to mitigate the impact of the loss of high school graduates and keep enrollment stable by:
- Successfully targeting non-traditional students and new target markets
- Enhancing dual enrollment conversion
- Expanding online program enrollment
- Expanding community and employer relationships
- Leveraging alumni networks
By proactively implementing these strategies, your community college can attract a more diverse student population, increase enrollment, and offset the anticipated decline in high school graduates.
Sept 19, 2024
Boosting Adult Learner Enrollment at Community Colleges
The population of individuals with Some College, No Credential (SCNC) is steadily increasing. According to the National Student Clearinghouse’s 2024 Snapshot, there are now 41.9 million people in this category, with 36.8 million of them aged 18 to 64—highlighting the need for tailored strategies to reach this growing population.
In this webinar, we’ll explore the current landscape of adult learners and provide actionable strategies for effectively reaching and engaging this group in your specific service area. We’ll share practical methods for developing your audience, targeting effectively, and achieving measurable results in your enrollment marketing efforts.
You’ll learn:
- How to identify and effectively engage adult learners.
- Strategies for creating and managing segmented lists to enhance outreach.
- The benefits of using programmatic marketing and digital advertising to drive enrollment.
- Techniques for leveraging list data to tailor your marketing efforts and improve engagement.
- An overview of tools and platforms that can help you expand and refine your audience.
- Methods for measuring and optimizing the return on investment (ROI) of your digital campaigns.
Mar 3, 2024
ROI Reimagined: Tracking An Ad Driven Application Through To Enrollment … And Beyond!
Assessing return on investment (ROI) for the advertising campaigns that drive student enrollment is crucial because it helps marketing managers communicate the effectiveness of their efforts to leadership. But implementing an ROI system for tracking advertising’s impact on enrollment can be time-consuming and daunting. Learn the processes, tools and metrics to track the performance of your college’s advertising efforts.