Review hot topics that we have presented nationally about changing trends in the community college market.
If you missed any of our presentations at the conferences we attended, please download for free below.
Presentations
Nov 15, 2024
Mitigating the Impact of the 2026-2027 Enrollment Cliff
The anticipated loss of high school graduates in 2026-2027, often referred to as the “enrollment cliff,” will have significant implications for enrollments and for marketing strategies at community colleges. With fewer high school graduates, community colleges will face increased competition for a shrinking pool of traditional high school age students.
This session will explore the implementation of five key marketing strategies designed to mitigate the impact of the loss of high school graduates and keep enrollment stable by:
- Successfully targeting non-traditional students and new target markets
- Enhancing dual enrollment conversion
- Expanding online program enrollment
- Expanding community and employer relationships
- Leveraging alumni networks
By proactively implementing these strategies, your community college can attract a more diverse student population, increase enrollment, and offset the anticipated decline in high school graduates.
Sept 19, 2024
Boosting Adult Learner Enrollment at Community Colleges
The population of individuals with Some College, No Credential (SCNC) is steadily increasing. According to the National Student Clearinghouse’s 2024 Snapshot, there are now 41.9 million people in this category, with 36.8 million of them aged 18 to 64—highlighting the need for tailored strategies to reach this growing population.
In this webinar, we’ll explore the current landscape of adult learners and provide actionable strategies for effectively reaching and engaging this group in your specific service area. We’ll share practical methods for developing your audience, targeting effectively, and achieving measurable results in your enrollment marketing efforts.
You’ll learn:
- How to identify and effectively engage adult learners.
- Strategies for creating and managing segmented lists to enhance outreach.
- The benefits of using programmatic marketing and digital advertising to drive enrollment.
- Techniques for leveraging list data to tailor your marketing efforts and improve engagement.
- An overview of tools and platforms that can help you expand and refine your audience.
- Methods for measuring and optimizing the return on investment (ROI) of your digital campaigns.
Mar 3, 2024
ROI Reimagined: Tracking An Ad Driven Application Through To Enrollment … And Beyond!
Assessing return on investment (ROI) for the advertising campaigns that drive student enrollment is crucial because it helps marketing managers communicate the effectiveness of their efforts to leadership. But implementing an ROI system for tracking advertising’s impact on enrollment can be time-consuming and daunting. Learn the processes, tools and metrics to track the performance of your college’s advertising efforts.