• Google AdWords – Utilization of keywords that trigger ads when individuals search terms
      • Targeting options include keywords, location, languages, audience topics
    • Programmatic Search – Utilization of keywords that trigger ads for delivery in websites and apps based not only on search terms, but relevant content that is read and seen by the individuals, and when combined with relevant targeting options drives more qualified leads
      • Targeting options allow for location, age, gender, demographics, interests, lifestyles, behavioral characteristics