We Build, Execute, and Evaluate Digital Ad Campaigns
THAT WILL REACH YOUR TARGET AUDIENCE
Transparency is key in our reporting! Our clients can view the results of their campaigns in real-time through our live reporting dashboard. This live dashboard is updated in real-time with all key KPIs and metrics for success across your campaigns, including impressions, clicks, click-through rate (CTR), cost-per-click (CPC), and conversion data, as well as insight into performance across devices, demographics, and creative.
In addition, we provide end-of-campaign reporting in the form of a one-page infographic that can easily be passed along on campus to highlight the impact of your digital marketing campaigns, as well as ad hoc reports as needed.
CLARUS can also assist in enrollment matching from any lists provided by the College or purchased lists to highlight the ROI of your marketing investment.
Not only do we rely on measuring the success of our campaigns by applications and enrollments, we continually compare our results against national education benchmarks to make sure that we are outperforming others—and we are.
Since click through rate (CTR) is viewed as a national benchmark for campaign success, we use it for comparison of our results.
Education Vertical | CLARUS | |
---|---|---|
Facebook/Instagram (CTR) | 0.73% | 1.61% |
Google Ad Search Ads (CTR) | 3.78% | 8.92% |
YouTube (View Rate) | 35.40% | 49.83% |
Programmatic Display | 0.10% | 0.19% |